Using AI in your user research workflow

The rapid evolution of AI models and tools makes it hard to stay on top of where they provide the most value in your product design work.  Even the advice of experts can quickly become dated!  This workshop gives you a flexible framework to identify where current AI capabilities can best serve your team’s needs, and to recognize what tasks still require a human behind the wheel.

Target audience

• Researchers, designers, and PMs looking to understand the strengths and limitations of generative AI models and tools at a broad level

• Product leaders looking to decide where to invest in AI tools

Attendee feedback

“I appreciated that we started before AI and thought about how we would get there and why we would use it. I didn't know what to expect coming in to this, maybe we'd learn how to write a good prompt, but learning how to evaluate output and think critically was way more valuable.”

– Workshop participant

“[I] loved the AI capability action words and JTBD as a way to brainstorm where AI might help us.”

– Workshop participant

“I was surprised to see AI framed as an assistant who could be given jobs, and I'm more like the manager who has to decide who will do what… whereas elsewhere in my life, AI looms large as something bigger than me that will take my job.”

– Workshop participant

Interested in hosting this workshop for your team?