Generational pivots: Redesigning tech for new age demographics can unlock unexpected value

Observing how different generations interact with technology can be a surprisingly successful strategy for discovering new users to serve. In tech, we often have a blind spot when it comes to designing for users older or younger than ourselves. But broadening our perspective can reveal new opportunities for creating not just business value, but also meaningful changes in people’s lives.

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Discussing responsible AI: A Rosenfeld community workshop

In Rosenfeld Media’s upcoming Advancing Research community workshop on artificial intelligence, I’ll be talking with Rachael Dietkus, Nishanshi Shukla, and David Womack about what researchers and tech professionals can do to mitigate issues in AI tool use, from psychological harm to users, to damaging our knowledge bases.

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AILlewyn Paine
Archetype AI: Creating a model to “encode the entire physical world”

Startup Archetype AI is fusing physical sensor data with LLMs to create an AI model that will "encode the entire physical world." This approach means that natural language becomes a translation layer used to both interpret input (i.e., sensing) and to issue commands (e.g., controlling a robot arm). This work is exciting but also hard to access. What can a regular person do to start experimenting with and preparing for this type of tech?

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Mini-case study: How do you run a human-centered technical exploration on a hard-to-access emerging technology?

Emerging tech teams may build a product thinking there’s a market, only to be forced to pivot when sales slump. A human-centered technical exploration can be a starting point for discovering new markets. I helped a consumer robotics team create user-centered “razors” to identify new target customers, despite tight timelines and lack of access to prototypes or production models.

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