Learn evidence-backed AI strategies for product research

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Is AI helping or hurting your product strategy?

It's hard to evaluate whether AI is an effective tool for your product design process. Using evidence-backed evaluation techniques, I help product leaders understand the risks and make sound decisions about where to use AI in product research and strategy, and where to keep a human behind the wheel. By implementing better research practices, my clients have saved up to 8 figures in engineering costs per project.

Helping forward-looking teams think critically about emerging tech since 2010

With 15+ years in emerging tech–including AI and HoloLens at Microsoft, and experimental media for Disney–I’ve helped organizations navigate the complexity of AI adoption with clarity and rigor. I’ve curated Rosenfeld Media’s Designing with AI conference, and spoken on responsible AI at the Library of Congress, Pratt Institute, and other leading institutions.

 
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What you can expect from working with me

Human-centricity

I believe the best products and services, AI or otherwise, are built around human needs.

Evidence-based strategy

I believe both product strategy and our design processes should be formed through rigorous evaluation.

Physical-digital integration

I believe technology is gradually becoming more integrated into our physical environment, and we should account for it in product design.

Participatory methods

I believe everyone can (and should) understand research and incorporate it into their work.

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Want more strategic impact with your research?

Schedule a call with me to discuss your goals and what’s blocking you from getting there.

 
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