Critical evaluation of AI for product research and strategy

WORKSHOPS | SPEAKING | COACHING | CUSTOM PROJECTS

The real measure of research success should be business outcomes, not hours saved per study or how many participants you've run.

Much of the AI product/UX training available today is thinly veiled marketing tutorials or risky productivity hacks. This provides short-term gains, but devalues your work in the long run.

I help product leaders evolve their work process with a deep understanding of the benefits and trade-offs of AI tools, based on academic research and rigorous real-world testing. By implementing better research practices, my clients have saved up to 8 figures in engineering costs per project.

Fifteen-plus years of this work has shown me that the long-term winners in emerging tech adoption are the most critical thinkers.

I've spent my entire career figuring out the right ways to use emerging technologies. I'm a veteran of AI + Research at Microsoft and Disney's experimental media lab, and have developed product strategy for augmented reality, IoT, and social robots.

 
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I’m curating Rosenfeld Media’s 2025 Designing with AI conference. Register to attend!

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What you can expect from working with me

Human-centered

I believe the best products and services are built around human needs.

Evidence-based

I believe strategy should be formed through experimentation and measurement.

Spatially oriented

I believe technology will increasingly be integrated into our physical environment.

Participatory

I believe everyone can (and should) incorporate research into their work.

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Recent blog posts

 

Want more strategic impact with your research?

Schedule a call with me to discuss your goals and what’s blocking you from getting there.

 
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