What good is user-centered design if you're not designing for the right user?

Working in innovation often means designing for technologies without established markets. But that doesn't mean you have to guess who your users are, or rely on analysis techniques intended for more conventional products.

I can help you systematically identify where there are customer needs that match what your product or service has to offer.

I've helped product and design leaders at companies like Microsoft and Disney launch industry-leading products for spatial computing, AI, and other technologies, with measurable success:

• Winning large investments for further development (>$300MM, est.)
• Saving 8 figures in engineering costs for dead-end concepts
• Shipping award-winning emerging tech applications that are still providing value to users years post-launch

If you work in innovation and have questions about your users, let's talk.

What you can expect from working with me