Observing how different generations interact with technology can be a surprisingly successful strategy for discovering new users to serve. In tech, we often have a blind spot when it comes to designing for users older or younger than ourselves. But broadening our perspective can reveal new opportunities for creating not just business value, but also meaningful changes in people’s lives.
Read MoreA lot of my work focuses on helping emerging technology teams find product/market fit. But this can be important for teams innovating with established technologies as well. There are three common situations where the need to find a new market arises: slumping sales, realizing your existing market is too small, and designing for emerging technologies.
Read MoreEmerging tech teams may build a product thinking there’s a market, only to be forced to pivot when sales slump. A human-centered technical exploration can be a starting point for discovering new markets. I helped a consumer robotics team create user-centered “razors” to identify new target customers, despite tight timelines and lack of access to prototypes or production models.
Read MoreI started Llewyn Paine Consulting, LLC because traditional market and user research techniques fall short when it comes to creating new markets for emerging technology. I created a repeatable, systematic approach to technology-customer matchmaking that can be effectively applied by ordinary entrepreneurs, product managers, designers, and researchers in the real world.
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