Friction is the #1 killer of research repositories. I recently spoke with insurance technology company Guidewire about strategies for keeping friction low and ensuring that research repositories provide enduring value for researchers and research consumers alike.
Read MoreA lot of my work focuses on helping emerging technology teams find product/market fit. But this can be important for teams innovating with established technologies as well. There are three common situations where the need to find a new market arises: slumping sales, realizing your existing market is too small, and designing for emerging technologies.
Read MoreEmerging tech teams may build a product thinking there’s a market, only to be forced to pivot when sales slump. A human-centered technical exploration can be a starting point for discovering new markets. I helped a consumer robotics team create user-centered “razors” to identify new target customers, despite tight timelines and lack of access to prototypes or production models.
Read MoreEven seasoned leaders want to grow their skills and connect meaningfully with other professionals. But this becomes harder to do when you’re senior because you are too experienced to find value in 101-level content, and there are more and more people vying for your time and attention. Senior professionals can thrive when supported by past and present colleagues, supplemented by expert consultants.
Read MoreJunior employees are less invested in an organization’s status quo and have stronger incentives to adopt new data-driven practices than more established employees. However, this can make them a target for colleagues who oppose culture change. In this post, I discuss strategies leaders can use to bolster junior employees and foster a more data-driven culture.
Read MoreLow-cost, “lean” prototypes are the most efficient way to test user satisfaction with innovative experiences. But many product teams either overengineer their prototypes or omit testing with users entirely until it’s too late. In this post, I share 5 thought starters for teams looking to think outside the box about simulating experiences for user testing.
Read MorePublishing research externally is one of the best ways to establish authority in your industry. But every public forum has its own standards for how research should be presented. In this post, I discuss the four things to look for when deciding where and how to publish your research.
Read MoreThe DVF (Desirability-Viability-Feasibility) Framework, and frameworks like it, are tools to focus innovation in ways that are more likely to produce market success. However, most teams using these frameworks impede their effectiveness by failing to collect customer input across all three of the DVF tracks. In this post, I share three things leaders can do to equip their teams for more impactful innovation.
Read MoreI started Llewyn Paine Consulting, LLC because traditional market and user research techniques fall short when it comes to creating new markets for emerging technology. I created a repeatable, systematic approach to technology-customer matchmaking that can be effectively applied by ordinary entrepreneurs, product managers, designers, and researchers in the real world.
Read MoreIf you’re a product leader tasked with figuring out what mixed reality means for your products or services, you should expect to evolve your processes and tools. To give you a head start on the changes you’ll need to make, here are four questions you can start thinking about today.
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