Friction is the #1 killer of research repositories. I recently spoke with insurance technology company Guidewire about strategies for keeping friction low and ensuring that research repositories provide enduring value for researchers and research consumers alike.
Read MoreLow-cost, “lean” prototypes are the most efficient way to test user satisfaction with innovative experiences. But many product teams either overengineer their prototypes or omit testing with users entirely until it’s too late. In this post, I share 5 thought starters for teams looking to think outside the box about simulating experiences for user testing.
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