Build, borrow, or simulate: 5 thought starters to help your team test innovative experiences with less effort

Low-cost, “lean” prototypes are the most efficient way to test user satisfaction with innovative experiences.  But many product teams either overengineer their prototypes or omit testing with users entirely until it’s too late.  In this post, I share 5 thought starters for teams looking to think outside the box about simulating experiences for user testing.

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Three often-overlooked opportunities to boost innovation desirability, viability, and feasibility

The DVF (Desirability-Viability-Feasibility) Framework, and frameworks like it, are tools to focus innovation in ways that are more likely to produce market success.  However, most teams using these frameworks impede their effectiveness by failing to collect customer input across all three of the DVF tracks.  In this post, I share three things leaders can do to equip their teams for more impactful innovation.

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Conventional user research will fail in emerging tech innovation: Here’s how I handled it

I started Llewyn Paine Consulting, LLC because traditional market and user research techniques fall short when it comes to creating new markets for emerging technology.  I created a repeatable, systematic approach to technology-customer matchmaking that can be effectively applied by ordinary entrepreneurs, product managers, designers, and researchers in the real world.

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